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Paid Media Manager

Kraken


1 month ago

Job type: Full-time

Remote (Anywhere)

Hiring from: Anywhere

Category: Marketing


About Kraken
 
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.  Founded in 2011 and with over 4 million clients, Kraken is one of the world's largest, most successful bitcoin exchanges and we're growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets.  We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let's change the way the world thinks about money! Join the revolution!
 
About the role
 
This is a fully remote role.
 
We are seeking an analytical, resourceful and technically-savvy individual to come join our growing marketing team as a Paid Media Manager. You will help manage paid acquisition campaigns across a variety of platforms, assisting with new client acquisition and growth for multiple businesses units. 



What you will do:
  • Day-to-day maintenance/management for all paid search, paid social and display campaigns
  • Develop and implement a thorough and regular testing cadence for all ad platforms
  • Monitor daily/monthly spending and utilize data to make strategic bid adjustments
  • Assist with global app store and programmatic advertising strategy and execution
  • Compile results and analyze data to uncover learnings and ways to improve efficiency
  • Maintain and grow our affiliate marketing program
  • Support video ad campaign growth and help drive performance



Who you are:
  • 2+ years experience managing PPC campaigns
  • Expert level knowledge of all relevant advertising platforms (Google, Bing, Facebook, Twitter, etc)
  • Strong knowledge of display, video advertising and remarketing
  • Experience in affiliate marketing tactics and tools
  • Excellent attention to detail, written and verbal communication skills and analytical ability
  • Familiarity with major analytics programs for web and apps
  • Good understanding of the cryptocurrency or blockchain landscape



Strongly preferred:
  • Experience running app install campaigns in both Google Play Store and iOS App Store
  • Experience managing global, geo-specific campaigns on relevant ad platforms
  • Experience with Impact Radius
  • General understanding of trading and finance
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.
 
Check out all our open roles at https://jobs.lever.co/kraken. We’re excited to see what you’re made of.  
 
Learn more about us:

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: Anywhere.

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